Case Study: NephCure strengthens its nonprofit brand and community engagement with Push10

NephCure unifies its nonprofit brand with Push10 across 5 subbrand categories

NephCure, a nonprofit dedicated to rare kidney disease, experienced tremendous growth but found its fragmented and diluted brand was holding it back from reaching more patients and securing funding. To address this challenge, they partnered with the vendor Push10 for a comprehensive brand strategy, messaging, and visual identity project.

Push10 conducted focused research and audits, which revealed the critical importance of community for patients. This insight directly informed a new strategic brand positioning, a streamlined name, a bold logo, and a full visual identity. The vendor also created a messaging playbook and sub-brand architecture to ensure consistency. The new brand launch campaign focused on personal stories to secure future funding, with NephCure's marketing director noting the revitalized identity truly represents the dynamic community they serve.

NephCure