Case Study: John Templeton Foundation revitalizes the Templeton Prize brand and website with Push10

John Templeton Foundation rebrands Templeton Prize with Push10 after 50% of the public knew little about it

The John Templeton Foundation faced a challenge with its prestigious Templeton Prize, which had lost clarity and excitement over time. Public awareness was low, and the outdated branding no longer captured the award's significance. The foundation partnered with Push10 for a comprehensive brand and web strategy, messaging, and design overhaul to revitalize the prize.

Push10 implemented a full rebranding and website redesign. Their work began with strategic discovery and a new messaging platform, followed by a modern visual identity and a bold, new website to showcase laureates. The measurable impact included addressing the core awareness problem, where initial research found over 50% of the public was not at all familiar with the prize. Push10 continues to provide ongoing support for annual announcements, helping to generate renewed buzz and enthusiasm.

John Templeton Foundation