Push10
40 Case Studies
A Push10 Case Study
Innovations for Poverty Action (IPA) engaged the vendor Push10 to address a branding and digital presence challenge. IPA's existing brand did not effectively communicate their leadership and credibility as a research-powered organization fighting global poverty. Their visual identity was outdated and inconsistent, their work was difficult for non-experts to understand, and their strong global presence was not clearly showcased.
Push10 developed a comprehensive new brand strategy, visual identity, and messaging to make IPA's work more accessible. They then designed and built a user-friendly Drupal website featuring an interactive global map, robust publishing tools, and custom navigation. The solution provided IPA with a cohesive and modern brand platform to better connect with and motivate researchers, policymakers, and donors worldwide.