Case Study: Oak & Stone grows into new markets with Push

Oak & Stone expands into Texas with Push

The customer, Oak & Stone, a growing restaurant brand, faced the challenge of evolving its identity to support its expansion beyond Florida into new markets like Texas. They partnered with the vendor Push to develop a brand strategy and positioning that would differentiate them and provide a compelling reason for guests to return, scaling their experience for growth.

Push implemented a comprehensive solution involving strategic positioning, brand messaging, and a complete redesign of all customer touchpoints. This transformed the Oak & Stone brand to be centered around the concept of "Social Adventure," encouraging exploration and connection through elements like a reimagined visual identity, environmental design, and tap wall experience. The result was a bolder, more memorable brand that positions Oak & Stone as a destination for craft food, drinks, and meaningful social experiences. Push successfully delivered this new brand experience designed to scale across markets.

Oak & Stone