Case Study: Oddschecker achieves real-time betting odds delivery at scale with Push Technology's Diffusion

Sports Betting Odds Company Uses Diffusion® for Real Time Delivery to Huge Customer Base

Oddschecker, a leading online betting odds comparison service, needed to deliver fast-changing odds and event data in real time to hundreds of thousands of users, especially during major sporting events. As traffic spiked, its in-house system struggled with reliability, scalability, and heavy load on back-end databases. Oddschecker chose Push Technology and its Diffusion® Real-Time API Management Platform to address these challenges.

Push Technology implemented Diffusion to stream real-time odds and updates more efficiently across web and mobile channels, bypassing database bottlenecks and reducing infrastructure demands. The result was reliable, low-latency delivery of betting data, improved performance, and far less operational strain, with Oddschecker reporting 80% growth over two years, 1.2 million unique monthly visitors, and drastically reduced on-call support during peak events.

Oddschecker

Darren Maggs

Managing Director