Case Study: Sportingbet grows revenue 20-30% with Push Technology’s Diffusion®

Sportingbet Builds New Sportsbook & Grows Revenue by 20-30% with Diffusion®

Sportingbet, an eGaming company, needed to improve its online sportsbook experience while reducing operational and infrastructure costs. The business was constrained by bandwidth-heavy legacy systems and a 10-second delay in delivering real-time market data, making it harder to support customer engagement and future growth. Sportingbet turned to Push Technology’s Diffusion Real-Time API Management Platform to help address these challenges.

Using Push Technology’s Diffusion platform, Sportingbet moved from polling-based delivery to real-time streaming of odds and market data, reduced bandwidth consumption, and improved data management across its web estate. The result was faster in-play updates, richer match visualizations, and a better customer experience, with Sportingbet reporting 20–30% revenue growth over three years and performance testing showing capacity well above expectations.

Sportingbet

Keith Laidlaw

CIO