Case Study: Racing Post delivers real-time race prices and live data with Push Technology’s Diffusion

Racing Post - Customer Case Study

Racing Post, the UK horse racing media brand, needed to deliver live racing information and betting prices in real time during major events, but its in-house messaging system forced bandwidth throttling and added complexity for its IT team. To meet growing demand from online and mobile users, Racing Post turned to Push Technology’s Diffusion real-time API management platform.

With Push Technology’s Diffusion, Racing Post could distribute live data efficiently across web, mobile, and kiosk channels while minimizing infrastructure load and latency. The result was zero-latency pricing and richer services such as live commentary, analytics, race status data, and fast results, helping power a top-ranked sports app downloaded more than one million times and support peak traffic of 300,000 unique users, 122,000 concurrent mobile users, and 54 million page views during key racing events.

Racing Post

Ed Braidwood

IT Operations Manager