Case Study: Betfair achieves real-time data delivery and major bandwidth savings with Push Technology's Diffusion

Betfair - Customer Case Study

Betfair, one of the world’s largest online betting providers, needed a better way to deliver fast-changing score and pricing data to customers at scale. Its polling-based model was hurting speed, performance, and the mobile user experience, especially during peak traffic. Betfair turned to Push Technology and its Diffusion® Real-Time API Management Platform to move to a real-time streaming approach.

Push Technology implemented Diffusion with minimal infrastructure change, using pre-packaged APIs and support for multiple transport protocols to stream live updates to browsers and mobile devices. The result was a much faster, more responsive customer experience, with updates delivered within milliseconds, a tenfold reduction in traffic for football scores, and bandwidth savings of 80–90 GB on a busy Saturday.

Betfair

Daniel Alheiros

Delivery Manager