Case Study: University of the West of Scotland achieves 273% growth in international student enrolments with Push Group

University of the West of Scotland grows international enrolments 273% with Push Group

The University of the West of Scotland partnered with Push Group to address challenges in its international student recruitment. The university was historically reliant on agent-based recruitment and needed to prove digital channels could directly deliver high-quality student enrolments. Their campaign faced obstacles including lead quality issues, high cost disparities across different regions, and underperforming lead formats on platforms like Meta.

Push Group implemented a full-funnel, multi-channel strategy underpinned by Offline Conversion Tracking, integrating the university's HubSpot CRM with Google and Meta. The solution utilized Push Group's proprietary AI tools, Dial Agents and Dial 360, for market-specific creative optimization and real-time analysis. The campaign delivered a 273% growth in student enrolments, a 46% reduction in cost per acquisition, and came in 28% under budget, setting a new benchmark for international student recruitment.

University of the West of Scotland