Case Study: Tailwind Nutrition achieves 57% website growth with Push Group's omni-channel marketing

Tailwind Nutrition grows website revenue 59% with Push Group

Tailwind Nutrition, an athletic nutrition company founded by athletes in Colorado, faced the challenge of scaling its digital presence and broadening its audience beyond its niche of endurance athletes during the pandemic. They partnered with Push Group to implement an omni-channel marketing strategy that would retain current customers while efficiently appealing to new, more active demographics.

Push Group developed a full-funnel strategy for Tailwind Nutrition, employing tailored ad copy and creatives on platforms like Facebook Ads and Google Display to reach new interest areas. They also collaborated with the client's Amazon team for a true omni-channel approach. The results were significant, with overall website revenue growing 57% year-over-year and Facebook Ads revenue in Q4 2020 being 155% higher than the previous year with the same spend.

Tailwind Nutrition