Case Study: SNG Barratt achieves 33% revenue growth in the US with Push Group

SNG Barratt drives 33% revenue growth with Push Group

The customer, SNG Barratt, a UK-based Jaguar car parts manufacturer, faced a challenge with its plateaued PPC performance in the US market. Despite meeting ROAS targets, its overall revenue had declined, and Google's automation was deprioritizing viable products. The vendor, Push Group, was enlisted to implement a more strategic structure to reverse this trend and drive growth.

Push Group implemented a multi-layered Performance Max campaign structure that combined regional targeting with product segmentation. This solution separated top-performing states from underperforming regions and isolated key products into dedicated campaigns. The results delivered a 33% year-over-year revenue increase, a 955% uplift in historically low-performing regions, and an overall ROAS of over 1,100%.

SNG Barratt