Case Study: Ross Handling achieves 50% ecommerce growth with Push Group

Ross Handling grows revenue 50% in 3 months with Push Group

Push Group was engaged by Ross Handling, a UK-based family-run supplier of casters, wheels, and material handling equipment, to address their challenge with Google Shopping performance. The customer was unhappy with their previous agency's results and had considered defocusing their PPC efforts, as their business type does not always see success with Google Shopping. Their goal was to significantly grow the online section of their business.

The solution implemented by Push Group involved a detailed roadmap utilizing Google's smart bidding solutions, including Target ROAS search campaigns and smart display. They aggressively pursued a higher impression share, optimized product feeds, and introduced video campaigns to increase visibility. As a result, Push Group helped Ross Handling's online business grow by over 50% in a three-month period, with revenue increasing 34% against a spend increase of just 17%.

Ross Handling