Case Study: Outdoor Ventures achieves 22% higher ROAS with Push Group

Outdoor Ventures boosts ROAS by 22% with Push Group

Outdoor Ventures, an operator of outdoor adventure parks, faced challenges in growing website conversions and acquiring new customers following the iOS15 update, which made social media retargeting difficult. Their key hurdles included finding the best-converting audience and ad formats, reducing advertising costs, and selling tickets while their parks were closed. The Push Group was engaged to provide digital marketing consultancy to address these issues.

Push Group implemented a multi-faceted solution that included deep data analysis, audience segmentation with tailored messaging, and experimentation with new platforms like Pinterest. They utilized dynamic ads for retargeting and promoted digital gift cards with flexible booking messaging. This strategy allowed Push Group to significantly reduce advertising costs, increase the click-through rate, and achieve a 22% increase in ROAS for Outdoor Ventures, ultimately driving an 11% year-over-year growth in conversions.

Outdoor Ventures