Case Study: Oralieve achieves 33% customer growth with Push Group's YouTube and Demand Gen ads

Oralieve grows customer acquisition 33% YoY with Push Group

Oralieve, a leading brand in dry mouth relief products, faced a significant challenge when its website traffic declined due to a strategic shift to Amazon sales. This move impacted direct customer relationships and brand control. To address this, they partnered with Push Group to implement a multi-channel marketing strategy leveraging YouTube and Demand Gen campaigns.

Push Group implemented a top and mid-funnel strategy using YouTube and Demand Gen, conducting split tests between user-generated content and TV creatives. The solution successfully drove a 33% year-over-year customer growth and a remarkable 263% return on ad spend, while total business revenue grew by 33% YoY.

Oralieve