Case Study: Oralieve Achieves 82% Higher Meta ROAS with Push Group

Oralieve boosts Meta ROAS by 82% with Push Group

Push Group helped Oralieve, a specialized health and beauty brand focused on oral care solutions, overcome its challenge of being overly reliant on two hero products for its Meta advertising. This narrow focus restricted audience reach and limited growth opportunities, making it difficult to scale spend without eroding profitability.

The solution implemented by Push Group involved a strategic approach that included scaling investment incrementally, expanding reach with lookalike audiences, and developing education-led creative for prospecting. This strategy resulted in an 82% increase in ROAS, a 126% rise in purchases, and a 104% growth in conversion value, successfully diversifying the brand's product coverage.

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