Case Study: Neal’s Yard Remedies achieves 38% lower customer acquisition cost with Push Group’s Standard Shopping

Neal’s Yard Remedies cuts customer acquisition cost by 38% with Push Group

Neal’s Yard Remedies, an ethical health and beauty retailer, was facing high customer acquisition costs. Their previous use of Performance Max campaigns was prioritizing remarketing and branded traffic, which limited their control over ad spend and targeting. They needed a more efficient solution to reduce their overall Customer Acquisition Cost (CAC) and turned to the Push Group for help.

The Push Group implemented a Standard Shopping campaign to provide Neal’s Yard Remedies with greater control over their advertising. This strategic shift allowed for more precise budget adjustments and audience targeting. As a result, the campaign delivered a 38% reduction in Customer Acquisition Cost and a 6.7% increase in returning customers, demonstrating significant success without negatively impacting customer retention.

Neal’s Yard Remedies