Case Study: Muslim Hands achieves 25% revenue growth and 60% ROAS improvement with Push Group

Muslim Hands boosts revenue by 25% with Push Group during Ramadan

Muslim Hands, a globally recognized Islamic charity, faced significant challenges during Ramadan 2025 due to surging digital advertising costs and intense competition. Rising CPCs and a sharp drop in conversion rates in key markets threatened their critical fundraising revenue and ROAS. The Push Group was engaged to help refine their digital strategy.

Push Group implemented a multi-platform strategy using Search and Performance Max campaigns on Google and Microsoft. Their approach included optimizing high-intent keywords, managing CPCs with negative keywords, and adjusting tROAS targets. This solution successfully increased revenue by 25% and ROAS by 60% overall, with significant growth across all of Muslim Hands' key international markets.

Muslim Hands