Case Study: Mo Bros achieves 69% revenue growth with Push Group

Mo Bros drives 69% revenue growth with Push Group

Mo Bros, a family-owned male grooming brand, faced the challenge of scaling their Q4 performance without increasing their brand campaign spend. They needed to navigate a crowded market, rising costs, and seasonal pressures to beat their previous peak season results. The Push Group was engaged to help address these challenges.

Push Group implemented a strategy focused on reaching new, high-intent customers by shifting budget toward non-branded campaigns. They used intent targeting and seasonal messaging, allocating spend with a 77/23 split in favor of non-brand. This approach delivered a +69% revenue growth YoY, a +4.2% increase in ROAS, and a +14.7% uplift in average order value for Mo Bros without additional brand spend.

Mo Bros