Case Study: Mo Bros grows ROAS from 250% to 400% with Push Group

Mo Bros boosts ROAS from 250% to 400% with Push Group

Mo Bros, a Leicester-based grooming products company, faced challenges in managing its paid advertising strategy. As a small business in a saturated market, it lacked the internal expertise and resources to define clear KPIs, choose effective keywords, and compete with rivals. After an unsuccessful attempt with another agency that provided overwhelming data without strategic partnership, they turned to Push Group for its performance marketing services.

Push Group implemented a strategic PPC management solution, providing weekly accountability calls and utilizing their AdInvestor tool for clear data visualization. The results were significant, with return on ad spend increasing from 250% to 400%. Paid channels grew from 30% to 60% of total revenue without cannibalizing other sales. Furthermore, the data-driven strategy provided by Push Group helped Mo Bros focus on higher-margin products, increasing their average order value by £4.

Mo Bros