Case Study: Mo Bros achieves 93% revenue growth with Push Group

Mo Bros boosts revenue 93% with Push Group

Mo Bros, a family-owned male grooming brand, faced a significant post-Q4 sales slump and declining conversion rates in Q1 2024. Their challenge was to avoid this seasonal dip, maintain advertising efficiency despite rising costs, and compete for attention during a quieter sales period. They partnered with the Push Group to address these issues.

The Push Group implemented a strategy that shifted focus from branded to non-branded search terms to capture new, high-intent users. They used Performance Max campaigns to scale efficiently across Google's platforms and directed traffic to tailored landing pages to improve relevance. This approach resulted in a 93% revenue increase and a 74% growth in conversions year-over-year, while also achieving a 6.5% increase in return on ad spend.

Mo Bros