Case Study: Minga London achieves 3034% net revenue growth with Push Group

Minga London grows net revenue 3034% with Push Group

The customer, Minga London, an online vintage-inspired fashion retailer, faced significant challenges during the lockdown as consumer spending on non-essentials dropped and poor summer performance threatened their crucial holiday revenue period. The Push Group was engaged to manage their Facebook advertising to overcome these obstacles.

Push Group reorganized the Facebook account, identified key audiences, and maintained agile optimizations to capitalize on lower advertising costs. They prepared extensively for Black Friday, expanded into two new European markets, and introduced a complementary Google Ads strategy. This approach resulted in a 3034% year-over-year increase in net revenue and a 980% return on ad spend for Minga London, successfully laying a foundation for future international growth.

Minga London