Case Study: Hidden Hearing boosts leads and lowers CPA with Push Group

Hidden Hearing boosts conversions 386% with Push Group

The customer, Hidden Hearing, a provider of lifetime hearing care services, faced the challenge of reducing its cost per acquisition (CPA) and increasing enquiries by 20% year-over-year through new digital channels. They partnered with the vendor Push Group to utilize display advertising innovation to discover new customers beyond remarketing efforts.

Push Group implemented a strategic approach using Google's display network, focusing on native advertising and targeted placements within news content for users over 55. This solution resulted in a 386% uplift in conversions and a significant decrease in cost per lead, exceeding all expectations. Further optimization through programmatic creative testing and bespoke bidding on local publications drove the CPA down even further, enabling Push Group to successfully grow lead volumes by about 60% within two months while maintaining an attractive return on investment.

Hidden Hearing