Case Study: a health insurance company achieves 2000% more leads with Push Group

Health Insurance Company (whi) boosts leads 2000% with Push Group

Push Group partnered with Which Health Insurer (WHI), a provider of high-converting leads for UK health insurance businesses. WHI's challenge was to generate a massive volume of qualified leads at a specific cost per acquisition (CPA) within a highly competitive digital market. They needed to attract users specifically seeking health insurance premiums, not lower-value alternatives like cash plans or travel insurance.

The solution implemented by Push Group involved a two-pronged approach of highly refined paid search campaigns and constant conversion rate optimization (CRO). They built a precise keyword list with extensive negative keywords to filter irrelevant traffic and ran exploratory campaigns. Concurrently, they conducted ongoing A/B testing on landing pages, which increased the conversion rate from 5% to over 20%. As a result, Push Group delivered a 2000% increase in leads for WHI over 12 months while also reducing the CPA by 20%.