Push Group
53 Case Studies
A Push Group Case Study
Golfbreaks.com, a leading European golf travel operator, faced the challenge of reducing high cost-per-acquisition rates in new markets like the US and Scandinavia while increasing their volume of online enquiries to continue their revenue growth. To tackle this, they partnered with the vendor Push Group, who employed Google strategies and scripts to manage their paid search campaigns.
Push Group implemented a multi-faceted solution that included extensive market research, a revised campaign structure, and the heavy use of automated scripts for account management. This approach resulted in a dramatic 1,020% increase in online enquiries for the US market and a 62% decrease in cost per conversion, successfully enabling Golfbreaks.com's international expansion.