Case Study: Gilcrest Manufacturing cuts cost per lead by 51% with Push Group's Google Ads strategy

Gilcrest Manufacturing cuts cost per lead by 51% with Push Group

Push Group helped Gilcrest Manufacturing, a long-established UK manufacturer of precision cleanroom panel systems, tackle the challenge of generating quality leads in a niche B2B market with very low search volumes and high-cost clicks. Their Google Ads account was structured in a way that limited discovery, attracted unqualified traffic, and spread budget too thinly to be effective.

The solution from Push Group involved a strategic restructure of the Google Ads account, separating match types to isolate discovery from harvesting and implementing offline conversion tracking to optimize bids for pipeline value. This approach, focused on consolidating spend on proven keywords, resulted in a 51% reduction in cost per lead and a 61% increase in monthly leads, while maintaining a high marketing-qualified lead rate of 60%.

Gilcrest Manufacturing