Case Study: Finisterre surpasses revenue targets with Push Group

Finisterre exceeds revenue targets by 27% with Push Group

Push Group partnered with Finisterre, a British outdoor apparel brand, to address challenges in their digital marketing strategy. The client needed more strategic input, improved creative direction, greater data transparency, and a more thorough audience strategy to effectively reach their diverse customer base.

The solution implemented by Push Group involved optimizing paid search and paid social campaigns with a full-funnel approach, prioritizing new customer acquisition. This strategy led to significant results, including surpassing revenue targets by 27%, growing the new customer base by 15% year-over-year, and increasing ROAS by 47.62%. Push Group also successfully reduced brand ad spend by 79.5%, which allowed organic revenue to grow by 145.5%.

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