Case Study: Fantasy Football Hub achieves 10K+ pre-season sign-ups with Push Group's AI video strategy

Fantasy Football Hub drives 10,391 paid sign-ups with Push Group

Fantasy Football Hub, a subscription-based Fantasy Premier League platform, faced the challenge of driving a high volume of paid sign-ups during a short pre-season window while managing CPA efficiency across diverse global markets and a large media budget. The Push Group implemented a creator-first, video-led strategy supported by their proprietary AI optimisation software to address this.

The Push Group's solution involved high-velocity production of nearly 100 video assets and real-time AI analysis to scale winning creatives. This approach resulted in 10,391 pre-season sign-ups, exceeding the target by 25%, and achieved a CPA of £56.31, beating the efficiency goal. Video assets also significantly outperformed static ones, proving the campaign's success.

Fantasy Football Hub