Case Study: Fantasy Football Hub achieves 49% more Meta sign-ups with Push Group’s AI-powered video and creative diversification

Fantasy Football Hub boosts Meta sign-ups 49% with Push

Fantasy Football Hub, a leading UK Fantasy Premier League subscription platform, faced the challenge of executing a highly competitive two-month pre-season acquisition window across new international markets. They needed to hit ambitious volume targets while controlling costs in an environment with spiking CPMs and rapid creative fatigue, a challenge that traditional production workflows could not meet. Push Group was engaged to provide a solution using their AI-powered paid social capabilities.

Push Group built a creative diversification engine that produced approximately 150 assets across five formats, including creator-led video and AI-generated UGC. Their proprietary DIAL 360 tooling monitored performance in real-time, allowing for rapid scaling of winning creatives. This approach delivered Fantasy Football Hub's most profitable pre-season, achieving 49% more paid sign-ups year-on-year on Meta, finishing 25% above the sign-up target with a CPA 5% below goal. Push Group's strategy was recognized with a Best Use of Video award at the UK Agency Awards 2026.

Fantasy Football Hub