Case Study: Brita becomes #1 in AI Search with Push Group

Brita reaches #1 in AI Overviews in 6 months with Push Group

The customer, Brita's Professional Dispensers division, was facing declining performance with spiraling acquisition costs and near-invisibility in both traditional and emerging AI search engines. The vendor, Push Group, was engaged to address this dual-front challenge, which included over-optimized commercial pages and a complete lack of content engineered for AI queries.

Push Group implemented a two-part solution, rebuilding the foundation with classic SEO and a new strategy called Generative Engine Optimisation (GEO). This involved creating informational content to answer the high-intent questions buyers ask AI. The results for Brita were transformative, with Domain Rating jumping from 1 to 19, over 27,000 additional clicks, and the #1 position in AI Overviews, making them the most-cited brand in their category and systematically reducing their cost of acquisition.

Brita