Case Study: BRITA achieves 110% conversion growth with Push Group

BRITA boosts B2B conversions 110% with Push Group

The customer, Brita, is a major water dispenser provider whose B2B division was struggling with stagnant conversions and a high cost per acquisition. They faced intense competition from four larger players with bigger budgets, making it impossible to compete on spend alone. The vendor, Push Group, was engaged to overhaul their paid media strategy.

Push Group implemented a full-funnel approach using paid search, LinkedIn, and Meta to create demand. They developed persona-led and vertical-specific messaging, and utilized AI-powered creative to quickly produce and test effective ads. This solution by Push Group more than doubled monthly conversions for Brita, achieving a 110% increase, while simultaneously cutting the cost per acquisition by 44% and capturing a 55% impression share against their larger competitors.

Brita