Case Study: Breakroom achieves 96% lower CPA with Push Group's TikTok strategy

Breakroom cuts CPA by 96.6% with Push Group

Breakroom, an employer comparison platform, faced the challenge of inefficient user acquisition and excessively high cost per acquisition (CPA) when launching a new TikTok advertising campaign in the US market using a broad audience strategy. The vendor, Push Group, was engaged to help establish the brand and acquire users cost-effectively at scale.

Push Group implemented a two-phase solution, first shifting from broad targeting to precise interest-based audiences centered on financial stress and job dissatisfaction. After CPA was reduced by over 95%, they scaled the effort using TikTok's Smart+ Campaigns. This strategy resulted in a 96.6% reduction in CPA, allowing Breakroom to hit its efficiency goals and achieve sustainable growth while scaling its budget.

Breakroom