Case Study: Breakroom cuts CPA by 51% and doubles conversions with Push Group's TikTok creative overhaul

Breakroom cuts CPA by 51% with Push Group

Breakroom, a leader in the employment industry, faced a challenge with underperforming TikTok ads that were generating high cost-per-acquisition (CPA) rates, hindering their growth. They partnered with Push Group to overhaul their creative strategy on the platform with the goal of significantly reducing CPA.

Push Group implemented a creative-first approach focused on storytelling and user pain points within TikTok's short-form format. By leveraging AI-driven research and rapid testing, they developed compelling ads that directed users to interactive quizzes. This strategy resulted in a 51% reduction in CPA, a 47% increase in click-through rate, and a 106% boost in conversion rate, far exceeding the client's goals.

Breakroom