Case Study: Breakroom achieves 41% lower cost per lead with Push Group and TikTok advertising

Breakroom cuts cost per lead by 41% with Push Group

The Push Group partnered with Breakroom, an HR business experiencing rapid growth, to address their challenge of achieving ambitious growth targets while reducing their cost per lead, as popular digital platforms had become too expensive.

Push Group incorporated TikTok advertising into Breakroom's existing strategy, adopting an omni-channel approach and using strong, platform-native creatives. This solution resulted in a 76% month-on-month increase in overall lead volume while decreasing the overall cost per lead by 41%.

Breakroom