Case Study: a major glass and glazing company reduces cost per lead by 50% with Push Group

a major glass and glazing company cuts cost per lead by 50% with Push Group

The Push Group worked with one of the UK's largest glass and glazing companies, which faced a significant challenge during lockdown as it could no longer conduct in-home surveys and installations. The client was also converting only one in five leads and sought to improve its marketing efficiency and lead quality.

Push Group implemented an incentive-based fee model and a multi-faceted solution that included a new website, the introduction of its Monster Forms CRM product, and a shift to an omni-channel approach with Facebook Ads. This strategy resulted in a 50% reduction in cost per lead, a 28% increase in conversions, and an 800% return on ad spend, achieving the same number of leads for half the previous spend.