Case Study: Vaillant Live launches Derby venue and drives 6x ROAS with Purpose Media

Vaillant Live drives over 2,000 conversions with Purpose Media

Vaillant Live, part of Legends Global, faced the challenge of launching their new venue in Derby with maximum impact. Their goal was to raise awareness, drive sign-ups, and encourage event attendance with a bold creative approach that would cut through the noise. They partnered with Purpose Media for creative, paid media, and digital marketing services to achieve this.

Purpose Media developed a disruptive multi-channel campaign with the core message “Nothing happens in Derby… everything happens in Derby.” The solution included paid social ads, out-of-home billboards, bus signage, and a direct mail campaign. Purpose Media's strategy delivered over 2 million impressions, reached 220,000 people, and generated over 2,000 conversions, achieving a 6x return on ad spend and successfully positioning the new venue as a must-visit destination.

Vaillant Live