Case Study: Kappture enhances its online communication with Purpose Media

Kappture sharpens its online story with Purpose Media for millions of annual users

Kappture, a provider of point of sale systems and software for major sports and entertainment venues, sought a partner to help it better communicate the value of its technology to potential clients online. Despite its success and world-class solutions, the company believed its original website was too focused on technical explanations and did not effectively convey the positive impact of its products. Purpose Media was engaged to address this challenge.

Purpose Media conducted a digital audit and created a new website focused on communicating how Kappture's solutions solve client pain points. The design was informed by evolved brand guidelines and a clear tone of voice. The resulting impactful website leverages powerful case studies to demonstrate success. The project was so successful that it led to an expanded relationship, with Purpose Media now retained to deliver digital, content, social media, and email marketing for Kappture.

Kappture