Case Study: Derbyshire County Cricket Club boosts engagement and enquiries with Purpose Media

Derbyshire County Cricket Club boosts form enquiries 139% with Purpose Media

Derbyshire County Cricket Club, a historic sports club with strong recent momentum, sought to deepen fan engagement and grow ticket and commercial revenue for both cricket and its event facilities. They partnered with Purpose Media for a web design and ecommerce solution to create a digital platform that matched their ambition.

Purpose Media implemented a two-website strategy: an image-led cricket site to showcase the team and an online shop, plus a separate site to promote conferencing and events. This solution led to significant measurable impact, particularly for the events site, which saw sessions increase by 108% and form enquiries rise by 139%. The vendor's work was praised by the club's chief executive for enabling growth across membership and commercial operations.

Derbyshire County Cricket Club