Case Study: Wavin UK achieves 163K reach and 135K engagements with Purplex Marketing's Pipe Up campaign

Wavin UK reaches 163K with Purplex Marketing

Wavin UK, a manufacturer of plastic drainage piping solutions, wanted to develop a new social media campaign to better connect with its audience of plumbing professionals. They challenged the vendor, Purplex Marketing, to create engaging, influencer-led video content for their channels.

Purplex Marketing executed a full-service campaign, employing influencer marketing, video production, and social media strategy. They identified relevant plumbing influencers, developed conversation topics based on a survey, and produced a series of high-quality videos branded with the #PipeUp hashtag. The campaign achieved a 163,000 total reach and 135,000 engagements, with 82% of viewers engaging with the content on Facebook and Instagram.

Wavin UK