Case Study: Shelforce achieves 79 million reach with Purplex Marketing's PR campaign

Shelforce reaches 79 million with Purplex Marketing

Shelforce, a West Midlands-based manufacturer of windows, doors, and fire doors, sought to gain prestigious recognition for its team's hard work and dedication by entering and winning the King’s Award for Enterprise. The company engaged Purplex Marketing for its PR and communications services to manage the complex application process and publicize the potential achievement.

Purplex Marketing completed the extensive award entry and executed a comprehensive PR campaign upon Shelforce's win. The solution included organizing a press day, securing primetime TV coverage on BBC and ITV, radio interviews, and distributing a press release. This strategy delivered exceptional results for Shelforce, reaching an audience of over 79 million people through 26 pieces of coverage, including a TV audience of 6 million.

Shelforce