Case Study: Lomax & Wood achieves 75% lower CPA with Purplex Marketing PPC

Lomax & Wood lowers CPA by 75% with Purplex Marketing

Lomax & Wood, a specialist in premium timber windows and doors, was facing a significant challenge with its PPC campaigns managed by a previous agency. The campaigns were generating inflated metrics but failed to drive genuine enquiries due to irrelevant targeting and a lack of account structure, resulting in a high cost per acquisition of £269.29. The company hired Purplex Marketing to address these issues.

Purplex Marketing rebuilt the PPC account by restructuring it around clear search intent, removing irrelevant targeting, and pausing unfocused Performance Max activity. This solution led to a 75% reduction in cost per acquisition, a 332% increase in conversions, and a significant decrease in overall spend, demonstrating a far stronger return on investment for Lomax & Wood.

Lomax & Wood