Case Study: Crittall Windows UK Ltd refreshes its heritage brand with Purplex Marketing

Crittall Windows UK Ltd refreshes its brand after 175 years with Purplex Marketing

Crittall Windows UK Ltd, a leader in steel windows and doors for 175 years, sought to refresh its visual identity. The challenge was to create a new logo that honored the company's heritage and Art Deco roots while presenting a modern, versatile face for digital and print. They partnered with Purplex Marketing for a logo rebrand to strengthen recognition and reinforce their market position.

Purplex Marketing guided the rebrand through a full process including a brand audit, creative workshops, and multiple logo iterations. The solution implemented was a refined logo with Art Deco influences, supported by a new style guide, a corporate video, and a PR launch. The results included enhanced brand positioning, a high-impact website launch, and strong press coverage for the refreshed identity, successfully aligning the company's long history with its modern ambitions.

Crittall Windows UK Ltd