Case Study: Crittall Windows generates 397 leads with Purplex Marketing

Crittall Windows generates 397 new leads with Purplex Marketing

Crittall Windows, a leading manufacturer of steel windows and doors, faced the challenge of launching a new thermally efficient product while combating long-standing industry misconceptions about steel's performance. They partnered with marketing agency Purplex Marketing to develop a campaign that would maximize visibility, create buzz, and generate high-quality leads.

Purplex Marketing implemented a two-phase solution, beginning with a pre-launch teaser campaign to build anticipation and followed by a full multi-channel launch utilizing social media, PR, email, and dedicated landing pages. This strategy successfully generated 397 new leads, reached over 170,000 people, and secured 20,000 engagements, effectively showcasing the product's evolution and performance for Crittall Windows.

Crittall Windows