Case Study: Antrim & Newtownabbey Borough Council enhances Burnside River Trail wayfinding with PurpleSheep

Antrim & Newtownabbey Borough Council upgrades Burnside Trail with PurpleSheep’s 0.5 km and 0.7 km wayfinding redesign

The Antrim & Newtownabbey Borough Council sought to enhance the visitor experience and navigational clarity at the revitalized Burnside River Walk and Park. They engaged the vendor PurpleSheep to redesign the park's wayfinding system as part of a wider improvement project.

PurpleSheep implemented a comprehensive graphic design solution, creating a new map layout with custom iconography, an illustrated map style, and integrated wildlife photography. This refreshed visual language, featured on new and upgraded interpretation panels, helps visitors navigate intuitively while enriching their understanding of the local environment. The work by PurpleSheep created a cohesive, accessible, and engaging visitor experience across the park's trails.

Antrim & Newtownabbey Borough Council