Case Study: Sparta Sports and Entertainment streamlines arena ticketing and seating with Purplepass

Sparta Sports and Entertainment uses Purplepass’ advanced seating technology for arena maps and online sales

Sparta Sports and Entertainment, a fighting league specializing in professional MMA and boxing, faced challenges with their ticket management process. Their difficulties included an inability to print bulk tickets in-house, a lack of support for arena assigned seating, and a manual Will Call process that was prone to errors. To address these issues, they turned to the event management software from Purplepass.

By implementing Purplepass, the league gained a complete solution featuring a virtual seating map and arena support. This allowed them to automate Will Call orders and print tickets in-house on demand. The results included optimized check-in and guest tracking, the elimination of pre-printed ticket stock, and the ability to offer customized sporting maps for their 15 different venues. Purplepass provided the tools to efficiently manage events that often bring in over 2,000 attendees and $70,000 in sales.

Sparta Sports and Entertainment

Rebecca Cisneros

Chief Finance Officer