Case Study: Miller Outdoor Theatre achieves touchless digital ticketing and assigned seating with Purplepass

Miller Outdoor Theatre transitions from physical to digital tickets and online seating maps for live performances

Miller Outdoor Theatre needed to transition from physical, hard-stock tickets to a completely touchless and digital solution in response to the pandemic. Their challenge was to implement an online ticketing system that could handle assigned seating and support social distancing protocols to safely attract guests.

The theatre partnered with Purplepass, which provided a complete event management software featuring interactive online seating maps and embeddable ticket widgets. This solution allowed Miller Outdoor Theatre to offer advanced, free ticket reservations with assigned seating, keep all sales on their own website, and design socially distanced seating charts. As a result, Purplepass enabled the theatre to create a streamlined, touchless experience for their patrons, maximizing their reach both online and in the community.

Miller Outdoor Theatre

Cissy Segall Davis

Managing Director