Case Study: Pharmaceutical Company rescues clinical trial enrollment with PurpleLab referral patterns reports

Pharmaceutical Company - Customer Case Study

The pharmaceutical company faced a significant challenge when a key clinical trial for a cystic fibrosis treatment stalled due to zero patient enrollment. The issue was traced to a misalignment between the Principal Investigator's expertise and the study's focus, which was overlooked during site selection. To rescue the trial, the company turned to PurpleLab and utilized its referral patterns report.

PurpleLab’s solution involved mapping the investigator's professional network to identify physicians who specifically treated the target patient population. This data-driven approach allowed for a rapid pivot in recruitment strategy, salvaging the site's contribution to the trial. The effort underscored the critical importance of verifying a PI's patient access and provided the pharmaceutical company with valuable lessons for improving future site selection and enhancing overall trial efficiency.