Case Study: a pharmaceutical company optimizes Phase III oncology trial site selection with PurpleLab

Large Pharmaceutical Company - Customer Case Study

The customer, a large pharmaceutical company, was planning a Phase III clinical trial for a new oncology drug. Their challenge was to efficiently recruit a diverse patient population and identify the most suitable clinical trial sites. To address this, they partnered with the vendor PurpleLab to utilize its data-driven analytics and insights.

PurpleLab implemented a solution that involved a deep analysis of patient demographics, Social Determinants of Health (SDOH), and geography. They also profiled investigators and healthcare providers based on their experience and patient recruitment track records. By leveraging this data, PurpleLab enabled the pharmaceutical company to optimize its site selection. The result was the successful identification of high-performing sites with experienced investigators, which led to the efficient recruitment of a diverse and representative patient population for the trial.