Case Study: Healthcare Media Agency drives migraine prescriptions with PurpleLab custom DTC audiences

Custom Direct-to-Consumer Migraine Audiences Drive Prescriptions

A healthcare media agency wanted to increase its reach in the migraine treatment market and capture competitor market share. To achieve this, the agency needed additional direct-to-consumer audiences that were compliant, privacy-safe, and activatable on their preferred DSP to drive new prescriptions.

PurpleLab partnered with the agency to create custom modeled audiences based on specific patient diagnoses and prescription data. Throughout 2024, these audiences generated 53 million impressions and delivered a 3% conversion rate, resulting in 200 new patients and a 40% prescription lift.