Case Study: Toll Apartment Group achieves 100% occupancy with Purplegator web development and video production

Toll Apartment Group boosts page views 57% with Purplegator

The Toll Apartment Group, a real estate company owned by the founders of Toll Brothers, faced challenges with an outdated website that was not optimized for mobile users and needed to attract new renters to properties with low occupancy. They engaged Purplegator for web development, video production, and search engine optimization services to address these issues.

Purplegator created adaptive design websites for seven properties, each featuring an in-house produced video and a 24/7 text chat feature. They also launched a targeted mobile ad campaign on Facebook and other networks. The solution generated a 57% lift in page views and increased average time on site from 1:25 to 7:14. Most significantly, Purplegator's campaign helped the Toll Apartment Group achieve 100% occupancy in less than two months.

Toll Apartment Group