Case Study: The Westin Las Vegas boosts bookings with Purplegator’s geotargeted mobile campaign

The Westin Las Vegas Hotel & Spa boosts bookings and earns 4 referrals with Purplegator

The Westin Las Vegas Hotel & Spa, a top hotel near the Strip, faced the challenge of increasing bookings amidst intense local competition. Its location just off the main road made it difficult to reach spontaneous weekend travelers from Southern California. To address this, the hotel partnered with Purplegator and utilized its geoconquesting service.

Purplegator implemented a mobile marketing solution using targeted ads on social media and the Waze app. This strategy geotargeted travelers along the I-15 highway as they approached Las Vegas, providing an easy mobile booking tool and a direct map pin to the hotel. The campaign was a huge success, resulting in a straightforward increase in daily bookings for The Westin Las Vegas. The success led Purplegator to be referred to four other Westin properties to execute similar strategies.

The Westin Las Vegas Hotel & Spa